Maximum Exposure Sales Solution

ISN partners with our clients to implement the Maximum Exposure Sales Process™. This unique view of client management integrates the relationship with both the actual and potential revenue generation of each client. This is not a tool to temporarily increase sales; it is a about creating, strengthening and reinforcing long-term relationships using proven methods such as client segmentation, call rotation integration, and proven sales management techniques.

• Client Segmentation -- The Maximum Exposure Sales Process^TM uses a three tiered matrix approach to client segmentation in order to create a weighted valuation matrix ranking the client actual ranking versus their maximum potential ranking

• The Sales Manager Role -- One of the key differentiating factors in The Maximum Exposure Sales Process^TM is how the role of Sales Manager shifts and the tools allow effective management through all economic cycles.  These tools tie directly with CRM solutions to manage matrix gaps, call rotation and provide an integrated, dynamic communication structure between sales and product management

• Value-Added Selling -- Value-added selling receives much lip service, however it is often not well integrated.  Effectiveness requires proper integration of an industry and markets knowledge based sales force and proper fit analysis

• Dynanic Communication Loops - feedback loops throughout allow all involved to have up to date customer and product insight

• Compensation -- It is important to have incentives properly aligned with the interests of the client, the company values and the sales person.